Paddles, pedals and profits: The economic power of Iowa’s trails

September 12, 2025

On a hot summer day in Iowa, it’s easy to find bicyclists buzzing along trails and paddlers floating down rivers and lakes. Many of these bicyclists, paddlers and anglers contribute to the local economy by visiting shops to buy gear before a ride, gassing up their car or relaxing at…

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RELEASE: Local Competitors Launch Annual Wild Prairie Showdown Campaign

August 21, 2025

DES MOINES, IA (Aug. 21, 2025) – The Great Outdoors Foundation and ICON Water Trails are pleased to announce the launch of the fifth annual Wild Prairie Showdown, a peer-to-peer campaign advancing conservation and recreation in the region. The Wild Prairie Showdown is a vibrant grassroots event…

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RELEASE: Wild Prairie Showdown Award Nominations Open

July 21, 2025

DES MOINES, IA (July 21, 2025) – The Great Outdoors Foundation and ICON Water Trails are pleased to announce that the annual Wild Prairie Showdown awards are open for nominations. These honors celebrate exceptional contributions to conservation and recreation from community members involved with the Great Outdoors Foundation and ICON…

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RELEASE: ICON Water Trails, Partners Break Ground on Hubbell Trailhead

July 16, 2025

DES MOINES, IA (July 16, 2025) – ICON Water Trails and its partners, Hubbell Realty Company, Polk County, and Polk County Conservation, among others, have broken ground on the Hubbell Trailhead at the Fleur Drive dam. This is ICON’s second whitewater site to begin construction; Principal Point at the…

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New ICON trailhead breaks ground at Gray’s Lake

July 16, 2025

Community and business leaders gathered at Gray’s Lake Park off Fleur Drive on Tuesday for a ceremony breaking ground on the Hubbell Trailhead. The trailhead is at the Fleur Dam on the Raccoon River and once complete will include several recreational amenities designed to improve economic development…

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