Team ICON Wins the 2024 Wild Prairie Showdown

October 25, 2024

ICON Water Trails and the Great Outdoors Foundation partnered again to hold the fourth annual Wild Prairie Showdown. With four esteemed individuals competing individually – and collectively – this event featured fundraising, fashion show, and interview categories. Team ICON was comprised of Rene “The Trailblazer” Martinez and Annie “The Freshwater Mermaid” Brandt. Check out the photos and highlights below, and make sure to join us for the Wild Prairie Showdown next year!

Person walking out on to a stage with a ICON surf board A woman performing on stage while dressed as a mermaid

THE EVENT

Dinner salads on a table with ice water in nice glasses A large group of people mingling outside the event A group of four people standing at a cocktail table with their drinks and smiling at the camera

A group in matching shirts standing in front of a Hubbel backdrop

The Wild Prairie Showdown – Presented by Hubbell Realty Company – took place at the Community Choice Credit Union Convention Center on Thursday, October 10. A record breaking $160,000 was raised for ICON Water Trails and the Great Outdoors Foundation. The event had nearly 400 in attendance and earned more than $40,000 over last year’s total.

THE PROGRAM

A woman standing in front of a microphone on the stage to start the program

A woman in a black and white dress smiling and speaking in to a microphone

Our guests heard from Hannah Inman, CEO, Great Outdoors Foundation and Stephanie Oppel, Executive Director, ICON Water Trails, among others. They celebrated over $100 million raised for ICON, the unveiling of the Hubbell Trailhead at the Fleur Drive Dam, the Great Outdoors Foundation’s 30th anniversary and rebrand, and other major 2024 accomplishments.

THE AWARDS

Rick Tollakson speaking in to the microphone during the awards

At this year’s showdown, ICON awarded the inaugural Waveshaper Award to Rick Tollakson, President & CEO, Hubbell Realty Company. In addition to his professional accolades, leading Hubbell Realty Company and its subsidiaries for two decades, Tollakson has been a major proponent of water trails. His actions have led to significant support from the private sector for this transformational quality of life initiative. Tollakson serves on the ICON Water Trails Board of Directors as well as a number of its committees.

Patricia Boddy receiving an award and giving a speech

The Great Outdoors Foundation awarded their inaugural Creative Conservationist award as well, to Patricia Boddy, Councilmember for the City of Urbandale. The award was presented by Bolten & Menk.

THE COMPETITION

A woman dressed up with peacock feathers and a flowery nest on top of her head like a crown A woman and her toddler laughing on stage

Award winners from the competitionA woman speaking in to the microphone with a very big smile

Team ICON competed against Tina “Mother Nature” Hadden and Odin “Protector of Midgard” McAnelly, representing Team GOF in the fundraising, fashion show, and interview categories. Jackie Schmillen, Director of Public Affairs for the Iowa National Guard, was emcee for the night.

THE VICTORS

A group holding up an award on stage

Winners on the stage after the competitions

After competing in fundraising, fashion show, and interview categories, Martinez and Team ICON came out on top, securing the individual and team MVP awards. In addition to their peer-to-peer fundraising, the competitors gleaned more than 2700 votes from supporters at home and event attendees.

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